MORE THAN JUST WINE
Discreet, personalized, and detail-obsessed — PRIVÉ offers more than a wine tour. We offer a curated lifestyle experience. From the first inquiry to the last toast, we prioritize quality, seamlessness, and elevated moments. Our guests aren’t just customers — they’re our guests of honor.
TAILORED SUPPORT & LOCAL PARTNERSHIPS
Our team is available before, during, and after your tour to ensure every detail is flawless. We partner with the region’s finest hotels, restaurants, and private chefs to elevate your experience beyond the vineyard — from luxury accommodations to unforgettable meals and event hosting. Every journey with PRIVÉ is handled with precision, passion, and personal care.
PRIVATE EVENTS &
CELEBRATIONS
We don’t just offer tours — we create moments worth celebrating. Whether you’re planning a corporate retreat, a bachelorette weekend, or an elegant birthday gathering, send us your vision and we’ll be delighted to bring it to life.
LOS ANGELES & SAN DIEGO EXPERIENCE
From the coastal charm of San Diego to the sophisticated scenes of Los Angeles, we offer exclusive access to hidden tasting rooms, private vineyard estates, and elevated experiences you won’t find on your own. Whether it’s an intimate sommelier-led tasting in Malibu or a curated wine-pairing event in the hills of Escondido, we handle every detail so you can relax, sip, and savor the moment.
MEET THE HOSTS
We created PRIVÉ because we share a deep passion for meaningful experiences, genuine connection, and the joy that comes from celebrating life’s simple pleasures. With backgrounds in hospitality, business, and leadership, we bring both heart and structure to everything we do. Our goal is to offer wine tours that feel personal, beautifully curated, and memorable—from the first glass to the final stop. Every detail is designed with care, because we believe in creating moments that leave our guests feeling welcomed, inspired, and truly indulged.
Yuliya Yousef
CEO
Iryna Muhassen
COO
OUR PHILOSOPHY
At PRIVÉ, we believe wine experiences should be as refined as the wines themselves. Founded with a passion for luxury, connection, and curated journeys, our goal is simple — to offer unforgettable escapes into California’s most beautiful wine regions.
OUR VISION
To become the most trusted name in luxury wine tourism, known for our personal touch, exceptional service, and access to California’s finest estates.
OUR MISSION
To deliver elevated, intimate wine experiences that celebrate quality, authenticity, and thoughtful hospitality — one glass at a time.